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CITY OF |
Comprehensive Sign CS2007-001 (PA2007-078) |
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PLANNING
DEPARTMENT |
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Staff Person: |
Javier S. Garcia, 644-3206 |
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(949)
644-3200; FAX (949) 644-3229 |
Appeal Period: |
14 days after approval date |
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August 2, 2007
Southwest Sign Company
APPLICATION: Comprehensive
Sign CS2007-001 (PA2007-078)
REQUEST: Zoning
Administrator’s Approval for Comprehensive Sign
Program for an existing commercial shopping center in accordance with the
provisions of Section 20.67.030 (Sign Code) of the Newport Beach Municipal
Code. The program includes new and existing freestanding monument signs located
on the
APPLICANT: Southwest
Sign Company, on behalf of the property owner
LOCATION: 2501, 2505-2555
Eastbluff Drive
Chapter 20.67 of the Newport Beach
Municipal Code, specifically Section 20.67.030, provides that the Planning
Director may review and approve comprehensive sign programs for multi-tenant
commercial buildings.
ACTION: Approved
– August 2, 2007
Approval of Comprehensive Sign Program for an existing commercial
shopping center in accordance with the provisions of Section 20.67.030 (Sign
Code) of the Newport Beach Municipal Code. The program includes new and
existing freestanding monument signs located on the
FINDINGS
1.
The
Land Use Element of the General Plan designates the site for “Retail Service
Commercial” land use. The signs are
accessory to the primary use.
2.
After
reviewing this project, it has been determined that it is categorically exempt
from the requirements of the California Environmental Quality Act under Class 5 (Accessory Structures).
3.
The proposed sign program is consistent with the
legislative intent of Title 20, Chapter 20.67 of the Newport Beach Municipal
Code with regard to the sign regulations based on the following reasons:
·
Chapter
20.67 of the Newport Beach Municipal Code requires comprehensive sign programs
to provide a means for latitude in the design and display of signage for all
projects.
·
The
sign program as presented and approved is consistent with the purpose and
intent of Chapter 20.67 of the Newport Beach Municipal Code.
·
The
approved Comprehensive Sign Program will integrate existing and proposed wall
signs on the three sides of the building into a single sign design theme that
will eventually create a unified architectural statement and provide limited
signage on the building wall facades and the future reduction of the overall
number of signs on the building.
·
There
is a reasonable need for the number and size of signs to provide adequate
identification of the tenants that face three different sides of the property.
·
The
proposed sign program, as conditioned, will not interfere with sight distance
from any street, alley or driveway.
CONDITIONS
1.
The
development shall be in substantial conformance with the approved plot plan and
sign details, except as noted in the following conditions.
2.
The
primary and secondary identification wall signs shall be measured by two perpendicular
sets of parallel lines that surround the proposed sign copy area.
3.
Wall
signs, are limited to the designated building facades and shall comply with the
limitations specified in the Sign Matrix/Table included in this approval and
the provisions of Chapter 20.67 of the Newport Beach Municipal Code.
4.
Anything
not specifically approved by this Comprehensive Sign Program is prohibited.
Revisions to the program may be approved by the Planning Director if the intent
of the original approval is not affected. Revisions that substantially deviate
from the original approval must be addressed in a separate and subsequent
amendment to this Comprehensive Sign Program.
5.
Any
future revisions or changes to the signs approved by this Comprehensive Sign
Program due to a change in the use or tenants of the building shall be reviewed
and approved by the Planning Director, so long as the sign size, copy
configuration and number of signs authorized by this approval does not
substantially change or increase. The mandatory reduction or elimination of
wall signs shall be exercised as necessary.
6.
This
approval was based on the particulars of the individual case and does not, in
and of itself or in combination with other approvals in the vicinity or
Citywide, constitute a precedent for future approvals or decisions.
7.
A
building permit shall be obtained prior to commencement of installation of the
signs.
8.
All
work performed within the public right-of-way shall be reviewed and approved by
the Public Works Department under an encroachment permit/agreement if required.
9.
The Planning Director or the Planning Commission may add
to or modify conditions of this approval, or revoke this approval upon a
determination that any sign that is authorized by this approval has been
altered beyond the parameters of the authorization and therefore beyond the
justification.
10.
This approval shall expire unless exercised within 24
months from the date of approval as specified in Section 20.95.050 of the
Newport Beach Municipal Code, unless an extension is approved prior to the
expiration date of this approval, in accordance with Section 20.93.055 (B) of
the Newport Beach Municipal Code.
The decision
of the Zoning Administrator may be appealed to the Planning Commission within
14 days of the date of the decision, in accordance with the provision of
Section 20.95.050 of the Newport Beach Municipal Code. A filing fee of $600.00
shall accompany any appeal filed. No building permits may be issued until the
appeal period has expired.
By _____________________________
Javier S. Garcia, AICP
Senior Planner
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Attachments: |
Appendix Vicinity Map Site Plan and Sign
Detail Plan |
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property owner: The Irvine Company |
APPENDIX
Discussion
The
applicant requests the approval of a Comprehensive Sign Program for the
shopping center tenants for the address range of this application. The program
includes: primary wall signage and the provision or allowance for secondary
wall signs on a limited basis or location, as well as sign parameters for the
existing monument signs for project identification and the major tenants.
The Planning
Director is of the opinion that the project sign program is consistent with the
purpose and intent of the Sign Code for the following reasons:
·
The number, size and area (as
measured by two perpendicular sets of parallel lines that surround the proposed
signs) of the wall signs.
·
The number of tenant signs and the
limitations on the number, location and area of secondary signs is consistent
with the provisions of the Sign Code.
·
The size of the project
identification monument signs has been addressed.
VICINITY MAP
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Comprehensive
Sign CS2007-001
(PA2007-078)
Site Address: